Digital Assets

Email Design

Another area that I have experience working in is email design, where I design, organize, and coordinate digital assets for different email campaigns. The assets were created in Adobe Illustrator and Photoshop, built in Salesforce Pardot or ClickRSVP, and HTML and CSS were used to format the email content appropriately. Other responsibilities included finding appropriate images and color correcting pictures for digital use. I also analyzed the click rate for each email campaign and found ways to improve future campaigns based on the analytics.

Digital & Social Ads

Another area that I work in is creating graphics/videos for digital advertising, which is marketing through online channels, such as websites, streaming content, and more. These ads can help you achieve a variety of business goals across the marketing funnel, ranging from brand awareness to customer engagement, to launching new products and driving repeat sales.

Digital Video Collection

These digital video animations were created to promote different services that the bank offers and were displayed on digital screens in the branches and/or on streaming platforms. The videos use the combination of live footage, images, and tutorial animation to convey their message. These were created in Adobe After Effects and photo editing done in Adobe Photoshop.

MSA Marque

One of the major projects that I worked on for MSA Security was designing two marquee animation ads for Madison Square Garden. The goal of this project was to showcase two subprograms of MSA – Windsor Canine and Protective Services Programs in less than 15 seconds. It was important to catch the attention of people walking by and showcase the program in a clear and easy to understand manner.

For that reason, the screen was divided into three moving sections – the logo, an image that clearly showcases what the program is about and short catchy phrases describing the program. This project was created in Adobe After Effects and photo editing was done in Adobe Photoshop.