Brand Development

Lakeland Bank Branding

As an in-house designer, it was always important for me to adhere to current brand guidelines, but also evolve them as the brand constantly developed. As the brand evolved, I worked on updating and creating a coherent brand guide to follow the current design standards. This process involved – creating a brand booklet, updating PowerPoint Templates for different lines of business, and creating brand materials such as letterheads, pocket folders, and infographic templates. As well as educate 700+ people in the organization on these materials.

Vanguard Market Development Logo

Vanguard Market Development Logo was created for the International Insurance Society’s new award for leading the way in new developments and ideas. For the logo, I wanted to focus on the meaning of the word ‘Vanguard’ and picked out meaningful keywords such as leading, new, and development. Along with the client, we decided that upward arrows symbolized new developments the best. As for the coloring, I wanted to stay within the IIS brand colors and used blue and gold, which also symbolize trust and confidence, as well as courage and passion, which are all very descriptive of the award itself. The logo was later made into a medal that was given out to recipients.

Various Logo Designs

Displayed here are some of the logo designs that I have created for different small business clients. This process involved working closely with the client to bring their vision to life by presenting multiple logo ideas, then experimenting with the style, typeface, and color of the logo. And finally refining the logo based on the feedback from the client.

SAYH Branding

Stand Against Youth Homelessness or SAYH is a fictitious non-profit organization created for the Digital Design Senior Thesis Studio. This project included creating a brand, website, and a marketing campaign. The logo uses the abbreviation of SAYH in four squares and a roof, as a subtle symbol for shelter. The website and billboard ads encourage people to donate to the organization.