Geo Tiles Branding

GEO TILES BRANDING

Fall 2018 | Adobe Illustrartor + Photoshop

Founded in 2018, GEO TILES is a specialized construction toy specifically designed for the children on the Spectrum of Autism. It is the brand that parents can trust to engage their kids, allow them to be imaginative and creative, as well as help their kids with developmental disabilities. Since the toy market lacks consideration toward the special needs community, GEO TILES designed their toy with children with special needs in mind. This brand puts the child’s needs first, as well as helps kids explore different options, targets as many children as possible, and builds a strong community.

This toy is specifically designed for kids on the Spectrum of Autism, to help them learn how to follow instructions and help develop fine motor skills. Parents can customize the GEO TILES construction set based on their child’s needs. The customization includes tiles with different textures, sounds, and visual effects, as well as different color schemes that will fit any child on the Spectrum of Autism.
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This project was created for a Collaboration Studio, by a team of 4 people. My responsibilities included creating all of the branding, which included brand identity, packaging, and website design.

GEO TILES Logo

So for the logo, I wanted to incorporate the personality of the brand, where it is creative and imaginative but also trustworthy, friendly, and approachable. The inspiration for this logo were the shapes for the toy pieces, and their magnetic construction in the frames. The hexagon became the main shape used for the entire brand, from the logo to packaging to the store shape. So the final logo is a hexagonal shape with rectangle shapes placed where the magnets are in the real toy, as well as a bold and playful color scheme and typeface.

GEO TILES is a construction toy set, specifically designed for the children on the Spectrum of Autism. Considering that, we wanted the brand personality of this toy to be highly approachable, friendly, kind, extremely imaginative, always there to provide a helping hand, and promote playfulness and joy. The toy would be marketed towards the parents of the special needs community as a brand they can trust and a toy that will engage their kids, while helping them develop. So the main goal of this brand was to put the kids needs first and help them become better, create something new and imaginative, explore different options, and build a community while helping as many kids as possible.

Packaging Design (Perspective) – Front

Packaging Design (Perspective) – Back

Packaging Design (Unwrapped) – Front

Packaging Design (Unwrapped) – Back