SAYH Branding

This project was created for the Digital Design Thesis Studio, it included branding a fictitious non-profit organization, creating a website, and a marketing campaign. Stand Against Youth Homelessness or SAYH, which is an organization that provides help to children left without a home, by providing safe and welcoming shelters, healthy food, medical and counseling assistance, and school help. The organization is able to do that by collecting donations and recruiting volunteers through the marking campaign and the website.

The the most important phase of the project was creating a logo and brand guidelines. The logo uses abbreviation of SAYH in four squares and a roof, as a subtle symbol for shelter. The logo has a slight angle, symbolizing a bit of playfulness as this is an organization for children. Brand guidelines include style guides on the logo, font, color, paragraph, and other uses. The brand guidelines were created to make sure that the SAYH brand is used in the same fashion all throughout the organization.

SAYH Brand Guide

SAYH Website Design